Every organization needs a really sharp, compelling elevator pitch. I don't think Project Coach is there yet. A pitch is concise, simple, and focused. Running a program is the antithesis of those qualities and the nature of our everyday work is complex from the range of outcomes we pursue to the complicated logistics of running an afterschool program. In talking about PC it's tempting to try and explain everything about PC from how it started, to what we do, to how we do it, to how we understand the outcomes of all the facets of the work. In reading the above, I think I believe we either need a simpler way to describe our work-- or a simpler program!
In the spirit of trying to learn something from every experience, I find myself turning to that oracle of all knowing: google. I search, "elevator pitch business school" and the first hit is the Harvard Business School Elevator Pitch Builder. The front page reads,
You have one minute to explain yourself, your business, your goals, and your passions. Your audience knows none of these. Are you prepared? Can you present your vision smoothly, enticing them to want to know more?This will be a good team exercise for us during our Friday staff meeting. Can we collectively build a pitch? What will we learn through trying to sharpen our presentation of what we do and how we do it?